RE-cycloth
Our target audience is ignorant about the topic of thrifting and second-hand clothing. If we observe our audience we can tell that they take into consideration the current standards of society as well as what is trendy and fashionable. What is important is that they need to be educated about the topic (thrifting and second-hand clothes) and its environmental impact on the planet. In Cyprus, most young people today believe that second-hand clothes are mostly old, out of date, not of decent quality and not wearable. Our aim is to change that way of thinking by proving that thrift shopping can be a unique, affordable experience and that these clothes are not bad. It is critical to note that those clothes can be from different eras and that is what makes them valuable. Also, thrift shops in the Cypriot society are not well known and there are not that many shop options available so far for recycling clothes.
George Nicolaou, Christia Darna, Christina Amyrotou, Panagiota Theodosiou, Christina Metaxa, Dimitra Mikelli, Katerina Lamprou & Marina Manoli